About
Essential Web Strategies

Here at Essential Web Strategies, our number one priority is the people we work with. We listen to your specific needs, goals and current focus areas and come up with a plan to get traction for your business. We know how gratifying it is to help businesses succeed. That’s why we do it.

Our focus is to empower you with a web strategy that matches your business goals for ongoing success.

A Plan of Action

With any good idea, a plan of action is needed.  The same goes for your online presence. A solid strategy needs to come before taking action.  Our focus is to provide you with a web strategy that matches your business goals. Our wide range of services fill the gaps in your business where you need help.

We apply over 25 years of experience to help with your specific web-related needs. We make sure your business is being found on the web and provide the critical direction to match your goals, to get profits for your business.

We’ve helped clients with direction on refreshing their website to match their new business segment, and others with their pivot to a new direction. Offering an initial consultation is free with no obligation. Why? Because it’s about the people.

 

Web Trends and Industry Changes

As a web marketing business, we make it our business to keep in step with the latest web trends and industry changes. The web is changing all the time, affecting how searchers find the information they are looking for. We help you learn how your business can be found on the web, whether you have a business that has been around for a while or a start-up business.

Walking alongside our clients as they start or grow their businesses is rewarding for all parties.  It’s gratifying when we hear, “You brought our expertise to the web” or, “I’m learning so much”, and “I like those numbers!” And for web design projects specifically, we take important steps to capture and convey your passion so website visitors get a real feel of who you are and what your business is about.

One of our core values is integrity first. We want to help you get your web presence where it needs to be.

Book Your Call To Chat

Our Clients

KIND WORDS FROM OUR WONDERFUL CLIENTS

“Wow! Carol did an amazing job on our first official website at Loco Espress Coffee House & Boutique!!”

– MARTY TUOMI LocoEspress.com

“As a startup, the Web Strategy Blueprint has been very beneficial. The process has helped lead our team to discuss ideas and solutions.”

– CHRIS BERGIN TrinityBusinessPartners.com

“Nothing compared to the in-depth research Carol did on the best places to market my type of business online. “

– JENNY BAKER Christ Centered Business Coaching
InsightCoachingWithJenny.com

“Since partnering with Essential Web Strategies our website traffic numbers, interactions and bookings have increased.  Great service!”

– KATIE HUSERMoxy Hair Studio & Spa
MoxyHairStudioNisswa.com

FAQ

Can you increase my website traffic? Expand

Yes! We use the latest best practices for SEO, and provide solutions that fit your specific goals and focus areas.

I need to gauge how my website is performing, can you help with this? Expand

We can. With the quarterly Strategy Power Hours you receive one-on-one meetings of how your website is performing with metrics that matter to you. Your new business focus areas are also covered in our meeting. We talk about the latest web changes that may affect your specific niche and what, if any, steps you should take for the benefit of your business. You can email anytime you have a web related question and we’re on it!

Can you get my business to rank #1 on Google? Expand

That is a trick question 🙂 There are so many variables and changing variables that this is a moving target. So the answer is no, we cannot guarantee a #1 rank (and anyone who does promise this you may want to question). However, applying the SEO action items from your Blueprint will help to increase your website traffic, as we use search engine optimization best practices which in turn can increase your ranking in time.

I have some general web related questions, can you help answer them? Expand

Absolutely! We provide web consulting services to answer your web related questions. Contact Us today!

Do you build websites? Expand

We sure do! And each one is responsive to any device. We apply SEO (Search Engine Optimized) methods to our websites and apply keywords and phrases to make sure you’re found on the web. Win-win!

Get your exploratory call to learn how we can help you with your needs today!

In The Community

We believe in giving back to the community. Check out the pictures below for some fun ways we do this. Serving with time or resources is what it’s all about!

Proud Community Supporters of:

Essential Web Strategies LLC

Mission: To empower clients with a web presence that matches their business goals for ongoing success.

Vision: To serve others with integrity and kindness, providing exceptional quality of service to give God glory.

CAROL GALSTAD

OWNER, CHIEF STRATEGIST

WEB CONSULTANT  /  MARKET RESEARCH GAL

SEO SPECIALIST /  WEB DESIGNER

Our Story

Glamorous Beginnings

It all started in a print shop. I wanted a job at 10 years old and my parents were willing to give me a job at their print shop – cleaning bathrooms. A very glamorous beginning for my work career. 🙂

Planting Seeds

As I grew older I helped my parents with print jobs at the print shop. Stapling books, collating pages together, and some jobs we even brought home to finish in order to meet a deadline. One time we collated a 60+ page book around the dining room table!

Seeds were planted at an early age when I saw how hard my parents worked to get the business going and get the print jobs done right. They showed me a strong work ethic by doing quality work to meet deadlines. One of our core values at Essential Web Strategies is Integrity Matters. I believe this value started when those seeds were planted back in the print shop days.

World Wide Web

Fast forward to the mid-90s when the internet was just starting to take off in the business world and websites were starting to pop up. I was intrigued by the internet and took a World Wide Web class at the local college. I was hooked. This started a 25-year journey in the web world. I never looked back. I took more classes and accepted roles where I could use and grow my knowledge.  Learning HTML, CSS, User Interface Design, User Experience, Search Engine Optimization, Website Design, and on and on. The web was and is ever-changing, which keeps things interesting!

Working at a reputable software company, I helped hundreds of Chamber’s of Commerce customers and Associations with their website strategy and design – what a fun ride! Working with people to get them where they needed to be on the web was priceless.

Other projects hit my plate – I pivoted to marketing to help form a new brand identity, was part of a product team to create a Content Management System, and later a new SEO service to benefit our customers.

And then it happened…

The Call

God gave me the message that I was to quit my full-time job and start a business. Woah! It took a good year to make sure I understood it right… but the messages kept coming and it became clear. In 2019, Essential Web Strategies LLC was formed. And by the way, the ‘Essential’ part of the name was not my doing – that was given to me by the big Guy before the word “essential” became a household word in 2020. He’s in the details folks.

I am thrilled to be working with Him as my business partner, helping clients who need a new web presence, an updated web presence, or a strategy to get moving forward. To give Him glory through the work I do is my main “Why”. This makes my job that much more fulfilling.

Businesses and organizations that grow successfully because of their web presence is something I enjoy being a part of.  And one thing is for sure – it’s about the people!